As new information becomes available, hoteliers are finding themselves constantly hitting refresh to learn the latest implications of the COVID-19 pandemic. 

    Different hotels are experiencing varying effects, of course, but as group and corporate cancellations pile up and industrywide data rolls in, it’s clear the next six weeks to two months at least are going to be severely impacted.

    Common emerging questions are: What can we do to mitigate the damage over the next few months? How long will the virus spread and what will business for the rest of the year look like? When recovery eventually happens, how can you capitalize?

    How to Respond

    With news seeming so bleak, the focus should shift to response. SHR has been in constant contact with partner hoteliers and recently held a companywide town hall to brainstorm how we can help hotels ensure their guests are safe, mitigate the immediate damage and prepare a long-term strategy.


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