The battle between OTAs and booking direct rages on, and while brands are expected to continue inching forward with
brand.com reservations, hotels continue to struggle with loyalty, rewards, and personalization. Glenn, Estella, and our guest, Robert Cole, break it all down.
Guest: Robert Cole, RockCheetah, Founder and Phocuswright's Lodging Senior Research Analyst and J.D. Power Senior Consultant