So. The dust has started to settle, but your role as a revenue manager has shifted drastically with the events of the last couple of weeks. Where can you focus now to keep your team looking forward and focused on hitting the ground running once we see signs of recovery? As new information becomes available, hoteliers are finding themselves constantly hitting refresh to learn the latest implications of the COVID-19 pandemic.
Here are some great, crowdsourced suggestions from our experienced revenue managers:
Clear off that back-burner:
- Audit and update all channel content
- Review processes and technology. Ask yourself, what can be updated to drive quicker, smarter insights?
- Review evergreen and current promos. Ask yourself, what makes sense for the next 30-60-90 days?
- Review negotiated accounts in the context of expected demand patterns during recovery. Segment by typical travel (local, domestic, international). Ask yourself, whom do you expect to have more immediate business needs and how can you stay on their radar?
- Data from Hong Kong shows a rebound first in domestic travel, and with that a strong shift toward mobile from desktop. Ask yourself, how will you shift your digital strategy?
- Last, but certainly not least, how can you *help*? Get creative and support your community, like the day use beds the Millennium Hotels and Resorts Bostonian is discounting, so that hospital workers can change and shower before going home.