Luxury residence group targets paid advertising to boost presence and increase revenue
Cheval Collection is an award-winning hospitality group with thirteen luxury all-apartment locations in London, Edinburgh and Dubai, guaranteeing a warm welcome and an unforgettable living experience. Guests benefit from experiencing historic and intriguing cities from the comfort of spacious apartments and penthouses with the benefit of modern comforts and dedicated living spaces reserved primarily for luxury residences.
The Challenge:
The team at the Cheval Collection are no strangers to digital advertising and have been advertising online with Avvio since 2015. Despite their continuing digital success and growth online, digital advertising has become more and more competitive against 3rd party channels and similar providers which means digital strategies need to adapt to ever changing environments.
The Goals:
Th Solution:
Partnering with SHR Group presented Cheval Collection with a new focus, and ability to open up new target markets through the use of paid advertising, website design and digital marketing.
Following the continuation of highly targeted, successful paid advertising campaigns, designed to attract new audiences to their brand, we launched a brand new website in early 2023, achieving a new, more customer-focused online experience.
“Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and allora.ai’s exceptional technology.” - Robert Spiers, Marketing Manager, Cheval Collection.
The Results:
In 2020, Cheval expanded their portfolio with the addition of three stunning properties located in Edinburgh and in April 2023, The Cheval Collection are proud to announce the opening of the Cheval Maison, The Palm Dubai.
Statistics to lift out and feature:
"The insights the allora.ai team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results in testament to the strength of our relationship." - Robert Speirs, Marketing Manager, Cheval Collection.