Estella Hale

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    Today’s PMS Systems and our Dreams for the Future

    By Estella Hale

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    The Hotel Tech Podcast | Driving Direct Demand with Facebook and Google

    To read this article in German, please click here. Contributed by Estella Hale, Chief Product Evangelist, SHR We’ve all l heard so much about driving...

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    The Hotel Tech Podcast | Are You Shopping the Right Way for Your Hotel Tech?

    Contributed by Estella Hale, Chief Product Evangelist, SHR Dealing with your hotel’s technology continues to be a challenge for the majority of...

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    The Hotel Tech Podcast | Best-in-Class Hotel Revenue Strategy: Unpacking RLH RevPak

    Contributed by Estella Hale, Chief Product Evangelist, SHR When it comes to making revenue strategy decisions for your hotel business, not only can...

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    The Hotel Tech Podcast | Meeting Your Hotel Guests Where They Are Through Predictive Marketing Tech

    Contributed by Estella Hale, Chief Product Evangelist, SHR With so many data-gathering technologies emerging in the last few years, knowing what to...

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    [Webinar] Making Online Hotel Guest Expectations Work for Your Hotel

    Contributed by Estella Hale, Chief Product Evangelist, SHR Truly knowing your guests has always been important, but in an increasingly competitive...

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    AAHOACON '18: Fun, Games, and the Future of Hospitality Technology

    Contributed by Estella Hale, V.P. of Product, SHR When I was first invited to speak at the annual convention and trade show put on by AAHOA, I was...

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    [Webinar] What's in Your Distribution Toolbox?

    Contributed by Estella Hale, V.P. of Product, SHR In a complex distribution landscape that offers more and more choices, being able to pick the best...

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    The Evolving CRS: An Integrated, Guest-Centric Future

    Contributed by Estella Hale, V.P. of Product, SHR If you get the feeling there's been a lot of talk lately surrounding the future of the CRS, you're...

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    Guest-Centrism: Motivating the New Era in CRS

    Contributed by Estella Hale, V.P. of Product, SHR Like you, I try hard to keep up with the latest trends and concepts in our industry. Recently, I...

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