Estella Hale

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    We Hear You: Listening to Smart Data for Your Best Loyalty Program

    Contributed by Estella Hale, V.P. of Product, SHR “Remember, the most important guest preference is not what we say it is, but what the guest says it...

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    [Webinar] The Art of Selling to Three Generations

    Contributed by Estella Hale, V.P. of Product, SHR "To get your guests where they want to go, you need to first know where they're coming from."

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    [Webinar] Owning the Guest Journey: Why it Matters and How to Get it Right

    Contributed by Estella Hale, V.P. of Product, SHR Most hoteliers already know that in today’s increasingly competitive market, the guest experience...

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    [Webinar] Balancing Your Hotel Software Stack

    Contributed by Estella Hale, V.P. of Product, SHR As if the hotel industry weren’t tough enough, studies have come out this year from STR Global that...

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    Understanding the PMS/CRS/RMS Connection for Your Best Distribution Strategy

    Contributed by Estella Hale, V.P. of Product, SHR Most hoteliers know that in their increasingly competitive hotel markets, fully-functioning...

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    Mastering Sell Limits: Why Your Demand Strategy Depends on It

    Contributed by Estella Hale, V.P. of Product, SHR What is a Sell Limit? To understand how to use sell limits to their best advantage, it’s important...

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    Curated Rates: Using Relevant Content to Boost Bookings

    Contributed by Estella Hale, V.P. of Product, SHR What Are Curated Rates? To understand curated rates, we first need to understand what curating...

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    [Webinar] Blended Rates: The Power of True Availability

    Contributed by Estella Hale, V.P. of Product, SHR At SHR, one of our main goals is to really listen to our clients. And one topic we've been hearing...

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